Google is by far the most popular search engine in existence. The company, and its parent company Alphabet PLC, offers a wide range of products. There is the Google search engine, Google Ads, Google marketing platform, Google Maps, Google Photos, Google Chrome browser and the likes. Since the vast majority of internet users around the world use Google products, it is only reasonable to market your brand, company, products and services on Google.

To get the best results, you should look for the best Google marketing company. Since there are many of them, you have to carry out some research and compare the top-rated Google marketing firms. Below are important factors to consider when comparing marketing companies:

1. Experience

There’s more to learn through experience than through classroom instruction. When looking for a marketer, therefore, do not just pay attention to the formal training a marketing professional has because experience is a more important factor to consider. Experience can be measured in a number of ways. First, it can be measured in terms of the number of years a marketing company has been operational. Secondly, it can be measured in terms of the number of clients a firm has served. Thirdly, experience can be measured in terms of the types of marketing jobs a firm has handled in the past. By comparing the experiences of the shortlisted marketing firms, you can be assured of getting the highest quality of service.

2. Reputation

The reputation a marketing company has developed over the years should be given special consideration. This is because firms that have many rave reviews and high ratings have a track record of meeting client needs and expectations. Be sure to search the web for reviews, testimonials and ratings, and consider them before you decide to commit yourself. By hiring a highly rated firm with many positive reviews, you can be assured of getting the best value for your money.

3. Track Record

It is important you check the track record of the marketing companies you have shortlisted. The best way to do this is to check their portfolio. This will let you know the kinds of jobs they have handled and type of results they have helped clients to achieve. You should also look at the online presence and search engine rankings of the shortlisted marketing companies on Google search engine.

4. Affordability

Whether you will be using Google Ads or organic search engine marketing methods, you want to get value money. Therefore, it is important you request quotes and compare them before you make your final decision. Firms that have a proven track record, offer guarantees and charge competitive rates should get preferential treatment.